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-20 % Konumlandırma


Pazarlama devrimini ateşleyen kitap!

Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını çok net örneklerle anlatıyorlar.
- Birinin zihnine girmenin en kolay yolu nedir?
- Pazarlamada vereceğiniz en önemli karar hangisidir?
- Eşsiz bir konum nasıl bulunur, nasıl yaratılır?
- Konumlandırma çalışmanızı etkileyebilecek trendleri nasıl analiz edersiniz?
- Kaçınmanız gereken tuzaklar nelerdir?
- Mevcut konumunuzdan nasıl faydalanabilirsiniz?

Bu soruların cevaplarını ve daha fazlasını Ries ve Trout'nun ürününüzü, kariyerinizi veya kendinizi bir adım öteye taşımanın yollarını anlattığı Konumlandırma'da bulacaksınız.
(Tanıtım Bülteninden)


İnce Kapak:

Sayfa Sayısı: 256

Baskı Yılı: 2013


e-Kitap:

Format:

Sayfa Sayısı: 175

Baskı Yılı: 2015


Dili: Türkçe
Yayınevi: Mediacat Yayıncılık

İlk Baskı Yılı : 2013

Dil : Türkçe

Details
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LanguageTurkish
Basım Yılı2013
ISBN9786054584376

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