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Marketing Communication in the Digital World

Marketing Communication in the Digital World

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Category
Self-improvement
Author
Aybike Tuba Özden
Stock
0 Piece
Stock code
PX00000348521
stock status
Out of stock
Publishers
Detail Publishing
Price
3,24 USD + VAT
*starting from 0,49 USD!
%20 discount
3,24 USD
2,60 USD
Product information
Marketing Communication in the Digital World Book Description In the book; In the world that has turned into a digital bowl with the Covid 19 pandemic process, the changing expectations of consumers have also been examined. In addition to the mentioned topics, the factors that disrupt or are likely to disrupt the communication processes of people who are becoming increasingly lonely in this chaotic environment are emphasized. On the other hand, the issues that brands should take into account in terms of consumers' adaptation to the transition from a collectivist society to a digital society were also discussed. The digital outfit of communication, which has changed shape especially with the pandemic process, and the new world marketing strategies from the internet of things have been tried to be examined in detail. (From the Promotional Bulletin)
Publisher : Detail Publishing
Number of pages : 494
Publication Year : 2021
ISBN : 9786052543962
The heart : Turkish
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Marketing Communication in the Digital World Marketing Communication in the Digital World Book Description In the book; In the world that has turned into a digital bowl with the Covid 19 pandemic process, the changing expectations of consumers have also been examined. In addition to the mentioned topics, the factors that disrupt or are likely to disrupt the communication processes of people who are becoming increasingly lonely in this chaotic environment are emphasized. On the other hand, the issues that brands should take into account in terms of consumers' adaptation to the transition from a collectivist society to a digital society were also discussed. The digital outfit of communication, which has changed shape especially with the pandemic process, and the new world marketing strategies from the internet of things have been tried to be examined in detail. (From the Promotional Bulletin) PX00000348521
Marketing Communication in the Digital World

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