Reklam Çekicilikleri - Cinsellik, Mizah, Korku

Sexuality, humor and horror; These are the themes of attracting attention and persuading that are frequently used in almost all mass media. The area where these attractions are evaluated in the most "creative" way is, of course, advertisements.

Advertising, which skillfully appeals to the physical, psychological and social needs of the consumer mass, that is, more or less the whole society, directs consumption preferences with the promise of meeting the deficiencies by creating miracles if necessary.

It is the content and presentation style of this promising message that enables the consumer to choose one product over another when making a purchasing decision.

The shortest way to create the desired effect is to appeal to the impulses.
Professor Müge Elden and Research Assistant Ugur Bakır manage to explain the language of the advertisement, its methods and how and why sexuality, humor and fear appeals are included in this level in a way that will appeal to both enthusiasts and experts.



Number of Pages: 336

Year of Printing: 2010


Language: Turkish
Publisher: Iletisim Yayincilik

Number of Pages: 336

First Edition Year: 2010

Language: Turkish