Choosing Dilemma

Nowadays, we are faced with so many options that it overwhelms us. Tough choices await us in all consumer products, from the cheese or detergent sections in the market to household goods and telephone services. Yes, we are free to choose the products we consume - within certain limits. But what about more vital matters? For example, do we have the chance to choose the system we are a part of?


First of all, Renata Salecl reveals how the capitalist order leads individuals to the illusion that they can shape their lives as they wish, with the empty options it offers. According to him, in modern capitalist society, life choices and consumer choices are treated the same: "We try to find the 'right' life, just like we try to find the right wallpaper or conditioner." And also in the difficult choices we face in everyday life - for example, in love relationships or whether or not to have children. The rational and irrational mechanisms that come into play are also examined. With his simple narration, sharp observations and accurate determinations, Salecl sheds light on the complicated labyrinths of human psychology on the subject of choice.
(From the Promotional Bulletin)



Number of Pages: 144

Year of Printing: 2016


Language: Turkish
Publisher: Metis Publishing

Prepared by: Özde Duygu Gürkan

First Printing Year: 2014

Number of Pages: 144

Language Turkish