İletişim - Şah Mat

Communication - Checkmate Book Description It is becoming increasingly difficult to communicate in a period where concepts are intertwined, information is rapidly transformed, memorizations are broken, and decisions and value judgments change. We are in a period of effective and dynamic communication in which the perception of loyalty and trust among consumers evolves, giving up becomes easier, focuses of interest and concern change, each change accelerates the next, and rules and ideologies find identity again. In an age when the dominant paradigms of the communication universe have changed, not the rules of the game, but the game has changed completely. Understanding and grasping the essence of the issue has become a secret power in order to make the right move in the new game. Written not only for marketing and communication professionals, but for everyone, this book synthesizes theory and practice and presents it as a whole. It has a rich content with information and examples that you can directly apply quickly and easily in your business and private life. It is difficult to plan and realize transformation. Contact Checkmate will accompany you on this journey and shed light on your transformation journey. (From the Promotional Bulletin)