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History of Communication Book Description "Written in a clear, engaging style, making an original and persuasive argument based on a truly impressive scope (and amount) of reading, this book deserves to reach a broad audience of students and scholars alike." -Peter Burke-"This anonymous student's comment is telling: I have actually read this book. Communication and media researchers have often found the benefit of looking beyond their own boundaries when it comes to intellectual significance. Undergraduates new to the field are perhaps the most disenfranchised when it comes to what is good and what is bad." "-Benjamin PETERS-Although much has been written about the media, the book you are holding in your hands has a unique place. It can be said that historical media studies pioneered by Albert Lord, Milman Parry, Marshall McLuhan and Harold Innis have not been given the attention they deserve in the recent past. Continuing this deep-rooted tradition and adapting it to the present day, Marshall T. Poe examines the basic media, speech, writing, printing, audio-visual devices and the internet, historically. Starting from the idea that media have certain effects on the societies in which they are used, he asks what they have done and are doing to us. . While Poe answers this question by developing a new theory, he adopts a simple, outspoken and sometimes entertaining style. And at the same time, this work; It is presented to everyone who is interested in both the past and present of media, communication and society. (From the Promotional Bulletin) Number of Pages: 454Print Year: 2015Language: TurkishPublisher: Islık Yayınları