Crisis management

National and international economic, political and legal structure; Many elements such as the changing expectations of the individual, new social areas, developments in the understanding of social responsibility, the structure of human resources, technology-dependent work, managerial failure, intense and ruthless competition are like a guarantee that organizations will face a crisis sooner or later. In order to turn this dangerous situation into an opportunity, it is necessary to be able to manage crises and to establish correct communication policies in crisis management, especially in the conditions of the information age.

In this context, Public Relations is considered one of the most difficult and complex management areas to understand in the 21st century. Public Relations structures "relationships", while crisis management ensures the continuity of "relationships". In order to avoid collapse, companies must approach crises strategically and communicate correctly. Aylin Pira and Çisil Sohodol, academicians of the Department of Public Relations and Publicity at Ege University Faculty of Communication, in their study, discuss all aspects of the strategic plan in question and provide a "how-to?" They offer a list



Number of Pages: 288

Year of Printing: 2004


Language: Turkish
Publisher: Iletisim Publishing

Number of Pages: 288

First Print Year: 2004

Language Turkish