Büyüsü Bozulmuş Dünyayı Büyülemek

While the father is working to pay off the interest on credit card debts at work, the mother is sitting in front of the television at home, watching the shopping channel. The son of the house is in the back room, having finished his classes for the day at the virtual university, and surfing virtual shopping sites. "Where will we spend our weekend, mom?" he calls out. Satisfied with the answer, "We will go to the big shopping mall outside the city. While you are climbing the artificial rock in the sports store, we will go in and out of the shops with your father, visit the aquarium section; then we will meet at the rainforest concept restaurant and have a snack," and adds the newly released CD to the virtual shopping list. . We live in the age of hyperconsumption and simulation. Not only are we surrounded by huge shopping malls competing with each other for entertainment; Museums, parks, universities, stadiums, airports and railway stations have turned into entertainment and shopping centers with stores, shopping stands and fast-food restaurants. Consumption has caught us right at home: commerce has penetrated into our bedrooms through computers, television, the Internet and telephones. He shops from store chains that offer the same products in many parts of the world; We eat the same delicious hamburgers as in New York or Moscow, and even hear the same words from cashiers with the same facial expressions. In The McDonaldization of Society, Ritzer revealed the monotony that the modern rationalization process imposed on our lives: A McSociety that resembles an assembly line with McFood, McBed, McDoctors, McAuto mechanics. In Enchanting the Disenchanted World, he investigates how those who own the means of consumption re-enchant the world by making it "fun" in order to fuel endless consumption. While doing this, Marx's theory of the means of production; It focuses on Weber's concept of rationalization and Baudrillard's concepts of simulation regarding enchantment and disenchantment. It seems that the consumption frenzy will not stop; So, will we be able to say stop to Americanization and turn our faces to nature, to relationships that are not limited by time and space, and to authenticity?

Ritzer addresses and discusses these issues in detail in the expanded new edition of his book...
(From the Promotional Bulletin)



Number of Pages: 336

Year of Printing: 2016


Language: Turkish
Publisher: Details Publications

First Print Year: 2010

Number of Pages: 336

Language Turkish