Moda-loji

Fashion is one of the processes that determine the world that surrounds us. It also has a significant impact on the presentation of the images of individuals, regions, cities and countries. Since the word fashion is one of the frequently encountered words in daily life, what it means is often ignored when using the word. The fashion world appears as a land of fantasies, consisting of star designers, magazine editors, and sparkling and ostentatious clothes. But fashion is not just about these. Yuniya Kawamura enters the fantasy land of fashion in this book; Starting from the question of what fashion is as a phenomenon and concept, it focuses on the structure of the fashion system that creates and maintains our beliefs about fashion. While Kawamura reads classical and current theories about fashion and supports these readings with empirical data, he also builds a Fashionology useful for social sciences and humanities. Fashion science first distinguishes fashion and clothing and defines fashion as an institutionalized system. Then, while discussing the myth of the star designer, he discusses the elements that establish the fashion system from production to consumption, one by one. Fashion science offers the reader an opportunity to enter the sociological world of fashion today, when academic interest in fashion has begun to revive in Turkey...

"Yuniya Kawamura's work offers a comprehensive and illuminating survey of the fashion literature in the social sciences from the 19th century to the present. This book has a great contribution to establishing fashion as a valid research and education subject in the social sciences and humanities."
-Diana Crane-
(From the Promotional Bulletin)



Number of Pages: 192

Year of Printing: 2016


Language: Turkish
Publisher: Details Publications

First Print Year: 2016

Number of Pages: 192

Language Turkish