Görünmez Goril

Back Cover Text (From the Promotional Bulletin)

WE THINK WE SEE THE WORLD AS IT IS…

* Why does a company spend billions on a product knowing that it will explode?

* How can a police officer not notice the attack right in front of him?

* What do criminals have in common with chess players?

* Is it true that having more information leads to making worse decisions?

* Can memories change over time?

* Can you spot a gorilla passing in front of you?

... BUT WE MISS MOST THINGS.

We can talk about what happens in daily life. We can remember who we talked to, what we ate, what we wore, what we saw during the day. So, do you think the things that are right next to us and that we are not aware of are less than what we perceive?

C. Chabris and D. Simons, the creators of the gorilla experiment, which has become one of the most famous experiments in the history of psychology, explain how our intuition misleads us, the difference between "looking" and "seeing", and how our memories can change, in the light of their own experiences and scientific studies in similar fields, with Invisible Gorilla. tells.

You will doubt your intuition after reading this book!

“Extremely interesting… Chabris and Simons give extraordinary clues on how to break free from our illusions and reach the truth. “A must-read book.”

—Prof. Elizabeth Loftus

Dough Type: 3rd Dough

Number of Pages: 392

Size: 13.5 x 21

First Print Year: 2018

Number of Printings: 1st Edition