Mind of Others

“This book will change your life.”

Cass R. Sunstein, co-author of Nudge

“BEST BOOK OF THE YEAR”

Forbes • Times • The Huffington Post • Bloomberg

While an entrepreneur can persuade people to pour billions into a doomed biotechnology project, a doctor cannot persuade his patient to receive a vital vaccine. While a politician drags the masses behind him with theses that have no basis in reality, his opponent, who presents the opposite - and with scientific basis - cannot get anyone to listen to him. From where?

One of our daily jobs is to persuade others: We teach our children, direct our customers, guide our patients, advise our friends, and inform our followers on social media. So how good are we at this job we do every day? What determines whether we are influenced by others' ideas or whether we influence them with our own ideas?

Tali Sharot pursues a simple question: What happens in our brains when we listen to others? First, by using the latest studies in the field of neurology and psychology, Sharot reveals that we have not made much progress in this game of influence and influence since the Stone Age. Many of the ways we choose when trying to change someone's mind or behavior are actually incompatible with the brain's operating system. Then he gives the good news: Better is possible; By understanding the role of our brain, we can redistribute the cards in this double-sided game.

The Mind of Others , which has been included in the book of the year selections by many reputable publications, is a tremendous guide presented to us in an area that is very decisive in the course of our lives, but in which we are very unequipped.

(From the Promotional Bulletin)

Dough Type: 2nd Dough

Number of Pages: 256

Size: 14 x 21

First Printing Year: 2018

Number of Printings: 1st Edition

Language: Turkish