Sosyal Medya İletişimi

Social Media Communication Book Description Back Cover Article (From the Promotional Bulletin) Social media, one of the most talked about concepts in today's communication world, has not only caused change and transformation in the field of communication, but has also affected many disciplines. The most important reason for this is the effect of social media on individuals' communication environments. While traditional communication tools address society as a whole in their messages, social media differs with its personalization feature. This differentiation has changed the structure of communication studies, reducing the impact of traditional communication tools and increasing the impact of social media. This book, which tries to present a different perspective on social media, which causes change and transformation in many areas, deals with issues related to many fields that interact with social media, from technological developments to public relations, from advertising to brand, from political communication to journalism, from sports and language to law. In this context, it is thought that the book will contribute to everyone who is interested in social media studies.