Strategic Persuasion

Everyone is constantly trying to convince us of something: politicians, advertisers, the media and most importantly our immediate environment. If you learn the art of rhetoric correctly, you can determine the direction of conversations and turn discussions in your favor.

You will be able to use this book in every aspect of life, such as getting promotions, making sales, gaining customers, encouraging a community to side with you, and getting your choices accepted.

In this book;

lie detectors that make it easier to understand that you are being manipulated,

a coded language that will make people believe that you are in line with them,

in which tense form (past-present-future) sentences should be expressed in different persuasion situations,

and much more.

Jay Heinrichs, who gives seminars on persuasion in the world's most powerful companies, America's reputable universities, NASA and the Pentagon, goes deep into the psychology of persuasion with current and real examples in this book. It explains how you can be persuasive when arguing with famous thinkers, speakers, and even fictional characters without allowing anger.

(From the Promotional Bulletin)

Dough Type: 2nd Dough

Size: 13.5 x 21

First Printing Year: 2019

Number of Printings: 1st Edition

Language: Turkish