Imagine - What is the Secret of Creativity?

Did you know that the most creative companies sprout in bathrooms? So is it possible to say that brainstorming meetings are a terrible idea? Are you aware that the color blue can help you double your creative output? Jonah Lehrer, a New York Times bestselling author with his book The Moment of Decision, takes a sparkling and revealing look at the new science of creativity in this provocative work: A look that shatters the myth of inspiration, higher powers, and even creative “types.” Creativity is not a singular gift at the disposal of fortune. Creativity is the product of distinct thought processes that we can all learn more effectively. In his book Imagine, Jonah Lehrer reveals the importance of embracing the monotonous in terms of creativity, thinking like a child, having productive day dreams, and adapting to a stranger's perspective, as in travel. While revealing the ideal situation of old and new partners in creative collaboration, Lehrer explains why criticism is vital to the creative process. Then, by looking at the issue from a broader perspective, it shows how we can make our places more energetic, our companies more productive, and our schools more effective.

In addition, you will also learn detailed information about Bob Dylan's writing habits and the drug addictions of poets in the book. Moreover, in Manhattan you will meet a bartender who thinks just like a chemist, and you will meet an autistic surfer who invents completely new surfing techniques. You'll also learn why there was an explosion of creativity in Elizabethan England...

Imagine is a very enjoyable book to read, examining the endless innovation of the human mind and the vital role of creativity in our increasingly complex world...

(From the Promotional Bulletin)

Dough Type: 2nd Dough

Number of Pages: 240

Size: 13.5 x 21.5

First Print Year: 2020

Number of Printings: 1st Edition

Language Turkish