Digital Public Relations and Online Corporate Reputation Management

Digital Public Relations and Online Corporate Reputation Management Book Description

In recent years, the development of information technologies and applications in the field of communication have progressed very rapidly. The Internet has become one of the most important tools that facilitate information sharing and communication today.

In the digital age, digital communication via the internet has led to important institutional developments and transformations. The nature of corporate communication has also changed as transparency, openness and ease of access have gained importance under the influence of the internet and digital communication platforms. Therefore, the emergence of the internet and digital platforms has changed many things. One of these is public relations.

Digital communication tools, which are more effective than traditional media tools, have increased interaction and dialogic relationships by eliminating time and space limitations. The Internet and digital platforms have introduced concepts called digital public relations, new public relations, PR 2.0 and E-PR.

American digital public relations guru Shel Holtz said, “New media does not kill old media, but it influences and changes it.” Digital public relations is not an alternative to other forms of communication, interaction and relationship building; It is an extension of what came before, he said.

Nowadays, digital public relations is becoming a corporate necessity. Institutions can leave a mark on the internet through digital public relations and ensure that target audiences are informed about the institution.

In this book, where the importance of dynamic digital communication platforms based on technology and information in the digital world is explained, when evaluated in terms of return on investment (ROI), digital public relations; It has been discussed in the light of examples and research that it has become an important management strategy that provides indirect profit to the institution in areas such as customer loyalty, awareness, corporate image and online corporate reputation management.

(From the Promotional Bulletin)

Dough Type: 2nd Dough

Size: 13.5 x 21

First Printing Year: 2017

Number of Printings: 1st Printing