The Art of Persuasion (Hardcover Book)

Art of Persuasion Book Description Guiguzi (4th century BC): Guiguzi, which is said to have taken its name from the "Valley of Ghosts" where he retreated. He is considered the founder of the philosophical movement known as the "School of Alliances" or "School of Diplomacy". The Art of Persuasion, the first written work of this movement, is also the first rhetorical work in Chinese history. The work, which can be considered the East Asian equivalent of Aristotle's Rhetoric, is also considered one of China's oldest and most important works in the fields of strategy, human relations, psychology, persuasion, negotiation and diplomacy. Ancient Chinese rulers considered The Art of Persuasion a dangerous book because they thought it would guide ordinary people and their subordinates in understanding the rulers. The Art of Persuasion, which was not included in official collections for a long time due to its "dangerous" content and its author's teachings that contradict the basic values of Confucianism, is being published in Turkish for the first time with its translation from its original language, Chinese. (From the Promotional Bulletin)